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Evelyn H Lauder dies at age 75
By Amy Lawrenson | Posted: Mon 14 Nov 2011
Evelyn H. Lauder, founder of the annual Breast Cancer Awareness Campaign and senior corporate vice president and head of fragrance development worldwide at Estee Lauder Cos., passed away at her Manhattan home Saturday.
During her time working at Estee Lauder she co-created Aramis, a best-selling men’s scent with Estee, while also developing Clinique’s iconic fragrances Beautiful, Happy and Pleasures. She received the Fragrance Foundation Hall of Fame Lifetime Achievement Award in 2006.
While Lauder certainly had a head for business, she was down-to-earth and creative, once admitting, ‘You don?t sell fragrance on intellect. You sell fragrance on your nose. It?s an immediate response. You either like it or you don?t. It?s like food ? you either like beets or you don?t. Leonard still can?t get me to drink beer.’
Aside from working for the Estee lauder company, she fundraised and built awareness for breast cancer. In 1992, Lauder and the then-editor-in-chief of Self magazine, Alexandra Penney, created the pink ribbon as a symbol of breast cancer awareness. October that year she also launched the Breast Cancer Awareness Campaign which is still going strong almost 20 years later – to date, more than 65 million pink ribbons have been distributed.
In October 2009 the Evelyn H Lauder Breast Centre opened. ‘The doctor who was in charge of the hospital said they were building a breast centre. And I said, ?Oh, this is fabulous. What are you going to have in the breast centre?? So he said, ?We?re going to have oncology and we?re going to have mammography. I said, ?Is that it?? He says, ?Well, what else do you want?? And I said, ?Well, I would want physical therapy, psychological counselling, an education centre so that we could pick up information in either leaflets or online, nutritional counselling, a pharmacy so you don?t have to go running around the city to get everything, a boutique that might sell all the needs of a woman while she?s waiting for reconstruction to get the right bra and do whatever is necessary ? bathing suits, you know?? The 150,000-square-foot facility is a great symbol of her vision.
Tommy Hilfiger has said she had ‘great taste and great talent. She was an American icon’.
Donna Karan added, ‘the word ?no? did not exist. I never heard Evelyn complain. She truly made a legacy for herself.’
Elizabeth Hurley, who worked with Evelyn for years has said, ‘Evelyn Lauder was an amazing woman and her phenomenal work for breast cancer will never be forgotten. She inspired me in so many ways and I learnt so much from her. She was a wonderful friend to me for over 17 years and I will miss her terribly.’
While Dr Larry Norton, who worked as Scientific Director for The Breast Cancer Research Foundation which he helped Lauder lead for 20 years said, ‘She was not just a philanthropist, she was a guiding spirit.’
As well as her husband of 52 years, Leonard, and son William, Lauder is survived by her younger son, Gary Lauder, daughter-in-law Laura Lauder and five grandchildren.
While devoting her life to breast cancer awareness, she kept quiet the fact that she too was fighting cancer, surviving both early-stage breast cancer and ovarian cancer. The businesswoman died of complications of non-genetic ovarian cancer aged 75.
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